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St.St campaign: a model on beach rocks beside a close-up of St.St sunglasses

St.St

Imagery, Web, Branding, Creative Direction, Packaging

Model in black cat-eye sunglasses and a black coat for St.St

Model in a black off-shoulder dress and sunglasses against a pale studio backdrop

St.St

St.St, an Australian swim, active wear and accessory label enlisted Velvt to be the creative partner for ST.ST involving:

Imagery: Regular studio and location imagery production of campaign, product, content assets
Website: Design and maintenance
Branding
Packaging & Product Design & Sourcing
Marketing: Email

Client: St.St (Formerly Alt.Ist)
Scope: Photography, Videography, Creative Direction, Product & Packaging Design, Web Design, Marketing
Location: Australia

St.St website shown on a tablet leaning against a sunlit wall

Platinum-blonde model in tortoiseshell sunglasses with a motion-blurred printed top

Black and white image of a model in a white bikini on beach rocks

Black and white close-up of a model with wet hair in a textured bikini top

Model crouching in sheer striped tights and cream boots for St.St athleisure

Black and white film portrait of a model wearing gold hoops and layered bracelets

Model in a brown towelling triangle bikini and cream boots

St.St eyewear packaging: green box, case and cleaning cloth

Black and white close-up of a face in shadow, a hand raised to the light

Black and white swim campaign image with the line #fashionforchange